Social media may not be your jam. Putting yourself (or your business) on any platform may seem like a waste of time. I mean, what sort of people use facebook anyway? do they care what you have to say? will that convert to sales? blah, blah your eyes glaze over.
Glad you asked – here it is in a nutshell — FACEBOOK deconstructed….
The Facebook community has 2 billion users (as of June 2017)
12 million Australians use Facebook on a daily basis
In Aus, FB continues to dominate the social media space, capturing 93% of users who spend an average of eight and a half hours a week on the site (May 2017)
A Facebook page can promote your bus but more importantly will teach you about your target audience. The platform gives you the opportunity to attract, engage and hear comments and feedback direct from both customers and prospects.
Facebook advertising can be very effective. Being able to easily tap into the immense wealth of data FB has about its users allows your business to easily get in front of your target market.