a snapshot from our folio
The social images above and below were created for several running events including The Sandy Point Half Marathon held in Brighton, VIC, The Harvest Run, at the Yarra Valley, Run the Rock held at Woodend, VIC and the Active Tri series (5 Triathlons in Mordialloc, Brighton, Elwood and Sandringham).
Each campaign was designed to connect with the ‘tribe’ who would attend and this had to reach across a spectrum spanning from beginner shuffler to serious amateur athlete. A competition giving away a GIANT bike appealed to the triathlete, while the mere promise of a wine with friends and a weekend away drew in contenders for the Harvest Run. ‘Inspo’ quotes and desirable location pics also reinforce ‘the journey’ for both consumers.
